Gucci has enlisted Chinese model Liu Wen for its latest campaign dedicated to the Bamboo 1947, shot and directed by British fashion photographer David Sims.

The brand took to social media to share the news, posting 'Gucci presents the new Bamboo 1947 campaign featuring Liu Wen and shot by David Sims, in a portrayal of two emblematic characters and the relationship between an individual and a cherished object'.